Month: August 2023
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Three IP Pitfalls to Avoid In Video Game Publishing
Video games cost money to make, and for some developers and their games a publisher is a good way to get that money and get a partner that helps make and market their game. Publishers can be huge for what would otherwise only be a moderately successful game and making a true financial success, as…
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Influencer Marketing: Three Best Practices for Your Studio
Working with influencers, often called influencer marketing, is an important part of marketing a game. It is part of the paid media category of social media marketing alongside owned media and earned media. Influencers can be used to create buzz about your game that doesn’t come across as a company and instead feels more like…